Why Passion Still Matters in Event Planning

When you’re looking for an event planner, the internet serves up an avalanche of perfect tablescapes, glowing reviews, and websites with enough calligraphy to make your eyes cross. But let’s be real - choosing a planner is about more than just Pinterest-worthy photos (don’t worry, those are coming soon!).

What matters? Someone who gets it. Someone who listens, who adapts, who cares. Someone who isn’t afraid to roll up their sleeves and figure out why the rental truck hasn’t arrived yet or why the photobooth is printing everyone’s face upside down (yes, this happened).

Hi, I’m Alison. And this whole planning thing? It’s more than a job - it’s who I’ve always been.

I planned my first community event at 14 because I noticed something missing: a place where students could feel safe, seen, and celebrated. So I created it. Themed nights, music, decorations - think less “middle school dance” and more “passionate preteen with a spreadsheet and a vision.” I didn’t know it then, but that tiny spark of an idea turned into a lifelong love for creating spaces where people can connect and make memories.

After those early student gatherings, I found myself completely hooked on creating themed experiences and took it to the next level. I started hosting elaborate themed dinners, handling everything from the menu to the décor and even the entertainment. Word spread fast. From a murder mystery night to a whimsical Alice in Wonderland tea, a 1950s diner party, and a fully immersive Harry Potter evening - I became the go-to person for events that weren’t just well-planned, but totally unforgettable. Each one taught me how to blend creativity with logistics, and gave me a reputation for making magic out of the smallest details.

Since then, I’ve planned galas, weddings, conferences, corporate events, etc. - you name it.

And here’s the thing - I may not have 30 years of experience (yet), but I do have something else: passion that doesn’t quit, a ridiculous amount of curiosity, and the kind of adaptable energy that makes me thrive in chaos (which, let’s be honest, is a pretty useful skill when someone forgets the rings or the CEO forgets their speech notes five minutes before go time).

My approach is simple: I care deeply. I bring structure and creativity in equal parts. I treat every event like it matters - because it does. Whether you’re planning a corporate event, wedding, a product launch, or a wildly creative celebration that doesn’t fit in a box, I’m here for it.

And yes - about those glossy portfolio images you were hoping to scroll through? They’re coming. Until then, just know that behind the “under construction” sign is someone with a serious commitment to making your event unforgettable.

If you’re looking for a planner who’s organized and kind of fun at parties… who can wrangle a timeline and a toddler flower girl… who blends practicality with a whole lot of heart - then we just might be a perfect match.

Let’s make something beautiful (and slightly chaotic, in the best way) together.